“One day they will build a time machine, but no one will have time phone number list to use it,” said George Carlin and he was right. Okay, maybe we haven't reached the invention of the time machine yet, but we definitely need to get to the "time" part. A few decades ago, the basic idea was a marketing base and the phone number list creative concepts were born during brainstorms and Friday night parties. Digital phone number list marketing today is all about technology. It is different, complex and constantly evolving.
Nevertheless, for many phone number list of us, the term “marketing automation” still seems a bit abstract. It's like having a robot to launch advertising campaigns, manage social networks, create blogs and send email newsletters. Wait email newsletters? What year is it? Indeed, the phone number list future of routine automation has arrived since the wide introduction of AI and machine learning. It's hard phone number list to imagine any other professional sphere where the number of routine tasks would match marketing. That's why it's time to start thinking about how automation can help you elevate your phone number list business to a new level or turn your brand weaknesses into strengths.
What is a marketing automation ?
Does Marketing Automation Automate Marketing? Not really, but ask any marketer and that's what they all dream of! Marketing automation uses intelligent software that personalizes the phone number list brand message for your existing and potential customers based on customer data analysis performed by MA and AI algorithms.
The phone number list main idea of marketing automation is to eliminate routine human labor, so that employees can focus on creative and complex intellectual work. Some entrepreneurs are still skeptical about MA, because they associate technical novelties with a waste phone number list of budget. On the other hand, the issue of “standardization” and adaptation of marketing technologies is a common practice, which was adopted by large companies a long time ago.
Gradually, the phone number list market revealed that the integration of MA and AI was a gold mine that held the power to streamline promotion campaigns, increase conversion and loyalty, free up time and modify the phone number list sales funnel. Today, when businesses have realized this, small and medium-sized businesses are striving to adapt their marketing efforts to modern automation systems that efficiently process massive amounts of data.