Hence the analogy of the inverted pyramid. Write Telemarketing List pyramid By starting with the most important information, you immediately grab the attention of the journalist. If interested, the reader can easily find out more by scrolling further. When Telemarketing List a reader clicks away halfway through your press release, you have conveyed your message. A win-win situation! By constructing your press release as an inverted pyramid, you Telemarketing List take a lot of work off the hands of journalists.
Limited space and a readership with short Telemarketing List spans of attention mean that articles often have to be short in substance but with a high information density. By pouring your press release in that form in advance, you increase your chance of Telemarketing List of publication considerably! Also read: 11 handy PR tips and tricks that always work How to write a legible press release Rudolf Flesch was an Austrian-American linguist, and namesake Telemarketing List of the Flesch Reading Ease Score .
There are a few things to be said for Telemarketing List that score (for example, language is not mathematics, and simplicity is not the Telemarketing List ultimate goal), but there is no doubt that his suggestions are useful. The readability score is based on the fundamentals for a text that is easy to read and understand. Our 7 recommendations Telemarketing List here: Write short, clear sentences Your press release is not the place for literary ambitions.